What is Search Engine Optimization?

While you enter your query on a specific search engine, you then hit the enter button where you find a long list of web results which includes that query term. The users mostly visit those websites that are at the top list on the first page, as they identify them to be more applicable to the query they’re searching for. If you are speculating why few of these sites rank superior than the other sites, then you must make out that it is due to the strong marketing technique known as Search Engine Optimization (SEO). All the chief search engines including Google, Bing and Yahoo have prime search results where the web pages and other distinct contents like local listings or videos are publicized, and ranked on the basis on what the search engine reflects upon as most appropriate towards the users. Payment is not engaged, as it is mainly with the paid search advertisements.

Portrayal of Modern SEO Page

Search Engine Optimization is the development of having an effect on the visibility of your site in natural or organic search results of search engine. When you view the modern search results page, you’ll come across two distinct kinds of results. Firstly, you’ll see the ads that are situated in the yellow highlighted box, and also placed in the right hand sidebar. Secondly, below the top ads, you’ll find the organic search results. These are such results that are considered by the Google to be extremely reliable and convincing web pages or websites on the particular subject.

Interesting Parts of SEO

The parts of SEO are pretty interesting including quality of traffic, quantity of traffic and organic results. In Quality of traffic, you would like to catch the attention of more number of visitors towards your site who’re actually curious to know about your product details that you provide. With Quantity of traffic, while you come across the right set of people who click from those search engine results pages [SERPs], there’s a possibility of better traffic. In the case of Organic results, ads create an important part of many SERPs; thus organic traffic is reflected as any traffic where you need not pay for.

How Exactly Do You SEO?

SEO can be split into two divisions: On-page SEO and Off-page SEO.

How to do SEO, on page and off page seo

    • On-page SEO

This involves around ensuring that Google can locate your web pages quickly so that they can display them on the search results, and also ensures that you have descriptive, appropriate and useful contents to the search phrases you’re attempting to exhibit for.

    • Off-page SEO

In the Off-page SEO, you try to acquire various other websites in order to inform Google what your site is actually about; it has its own authority in the online industry; and they can completely trust this site that can exhibit their results fruitfully. It is executed through obtaining back-links or link-building from other distinct websites.